In my work I stress effective lighting techniques to capture the essence of what your product is about. Whether you are producing an advertisement that markets ketchup or you desire a layout featuring a factory floor, your product will not be perceived in the best possible light if it isn’t photographed in the best possible light. Naturally, there are times when this goal may be a bit of a challenge, but with my expertise I carefully observe how light comes into contact with the subject, what impact does the tone or color have on it, i.e. cobalt blue, molten red, sunshine yellow; the shape of the subject: does it embody rigid edges, sweeping lines, gentle curves? As a photographer I can manipulate all of this by searching for shades and shadows, shifting intensities of tone and hues. Where all else fails I can remedy the problem by utilizing Photoshop.